Four Marketers Getting It Right (And Wrong) On Facebook

By: Cathy Halligan Published: December 20, 2011, AdAge.

At this year’s Web 2.0, Mary Meeker shared a staggering statistic: the number of people on social networks today exceeds the number of Internet users in 2006. Seventy percent of those individuals use Facebook. Never before has a brand had such rapid adoption, frequent engagement and deep trust. The Facebook phenomenon has executives scrambling to respond to questions from their CEOs and boards, namely “What’s our social strategy? What are we doing with Facebook?”

And this scrambling has ignited a rush of activity. Facebook has seen a massive influx of advertising dollars ($3.8bn projected this year). Ad agencies have seen a major uptick in demand for Facebook campaigns, brand pages and apps. Companies have created community manager positions just to monitor and respond to Facebook activity. Consumers have been presented with a panoply of promotions, deals and special offers just for liking a brand on…. READ MORE.

77 5 inShare 0 Reddit 0 Digg 1 Submit 0 Email 3 Things You’ll Hate About Facebook’s Timeline

By Kristin Burnham, Posted December 15, 2011, CIO.

I’ve been using Facebook’s Timeline for a little more than two months, since the social network first announced it at the F8 developer conference. Two months to feel my way around the new design, two months to get used to it.

I’ve supported Facebook in a number of things in the past—even during The Great Privacy Kerfuffle of 2010. But after two months with Timeline, I want my old profile back.

Today, Facebook announced that Timeline is finally available to everyone. You can switch to the new profile on your own now by visiting Facebook’s “Introducing Timeline” page and clicking “Get It Now.” Otherwise, you can wait until you see an announcement with instructions at the top of your profile….. READ MORE.